ZUSOMO - "Future-Compliant Social-innovative Mobility" is an interdisciplinary research project. Its general objectives are to examine obstacles for as well as chances of social-innovative and environmentally friendly (eco-friendly) mobility such as Carsharing. Practical recommendations will be developed in order to expand the user pool in the selected solitaire city of Münster and its surrounding region.
Though the number of Carsharing users has grown within the last few years, larger parts of the population still have not been motivated to share their car. The Carsharing suppliers made a great effort to provide attractive offers. Yet their project did not succeed in attracting but a rather small and specific sociocultural section of the population (members of the middle class, environmentally aware people, representatives of social or cultural institutions).
Within two years the research project carries out quantitative and qualitative analyses of mobility styles and transport behaviour among those groups of people in the selected area which have not been convinced to switch to Carsharing yet.
Based on these results and on so-called ‘expert interviews’ (with practitioners and responsible parties in transportation, planning and politics, associations, interest groups and NGOs) alternative model strategies for mobility are worked out with the help of all partners of the project.
Identification of appropriate group-specific communication measures on the one hand and designing a concept for these on the other hand are in the centre of attention to help reduce social or cultural barriers on the part of potential users. Additionally, proposals are developed which take into account the potential users’ needs to a greater extent. These proposals will help to create a supply structure in the Carsharing sector. The constitution of a ‘horizontal mobility network’ is planned to maximize synergetic effects of individual providers of mobility. It is expected that this will result in new ways of cooperation on the basis of an integrated concept of sustainable and regional mobility. At the end of the study, the project’s results will be presented at a federal mobility conference with experts from transportation, economy, science, administration and politics participating.
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